(landing page prompt) the laziest possible way to fix your garbage B2B copy
Here is ONE stupid-simple prompt that could instantly make enterprise copy suck less…
I won’t name names but most enterprise B2B SaaS copy out there is simply jargon written by committees (which is an expensive mistake but those things are very political). But nonetheless this prompt is illustrative for our purposes here.
Take this copy and rewrite it how a real customer would actually explain it to their colleague at lunch. They're smart, they get the product, but they're not trying to sound expertly.
Take Snowflake for example.
Mobilize your data with the Data Cloud to power data science and ML initiatives, drive global data collaboration and sharing, and create new revenue streams.
Could run it through Claude with my lazy prompt and get:
Stop fighting with messy data scattered across your company. We help you put all your data in one place so your teams can actually use it - whether that's building AI models, sharing insights across departments, or finding new ways to make money from your data.
Is this perfect positioning? No. Could it be way better with customer research? Obviously. But it took 3 seconds and already sounds more like how actual Snowflake customers probably talk about what it does.
More variations:
"Make this sound like our most enthusiastic customer explaining why they love us"
"Write this how someone would rant about their problem in a Reddit thread"
Little tip. The more specific you get about the situation ("explaining to a friend over coffee" vs just "make it conversational"), the more natural it sounds.
Brooks
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