Perfectionism is a weed you gotta pull

You can get things as good as they can be, but it's a marketing muscle to be able to ship incomplete things and keep iterating on them over weeks, months, and years.

Trying to be perfect is actually dangerous. You set precedents for not getting things to market fast. You train your team and stakeholders to expect lengthy development cycles. You create cultural inertia that's hard to reverse.

You have to set the right precedent that you won't get in your own way.

This is something you have to actively fight for and advocate for because perfectionism creeps in at every company. It's not inherently bad - quality matters - but it creates a tension that needs to be managed.

I always go for rough and ready for the sake of learning and shipping. Rapidly improving is the better way in the long run. The math is simple:

Version 1 at 70% quality → feedback → Version 2 at 85% → feedback → Version 3 at 95%

Always beats:

Endless internal revisions → Version 1 at 90% → no real-world feedback → stagnation

The companies I see winning right now aren't the ones with the most polished marketing. They're the ones with marketing that improves the fastest based on actual market response.

This applies to everything: websites, emails, ads, social content, sales decks. Get it out there. Learn. Improve. Repeat.

With AI, these feedback loops can be even faster. You can analyze responses, test variations, and implement improvements in hours instead of weeks. The tools are there to compress iteration cycles dramatically - but only if you're actually shipping.

The best marketing organizations I've worked with treat perfectionism like a weed that needs constant pulling.

Your marketing needs to breathe. It needs to evolve in the wild. Keeping it trapped in review cycles and approval chains just means you're perfect at things that might not even matter.

Brooks

P.S. Enjoy reading these emails? Forward to another marketer or copywriter or founder who thinks about AI. The best AI Copywriting Pro subscribers come in through word of mouth organically.