(SEO/CRO prompt) the most slept-on landing page opportunity
Google LOVES well-done FAQ pages (the "People Also Ask" boxes = ongoing high-intent search traffic). And prospects? love getting their questions answered.
Which is why I’m talking about…FAQ pages….because they're goldmines for both SEO and conversion if done well.
THE PROMPT
You're a qualified prospect who's THIS close to buying. You're scanning our FAQ page looking for that ONE answer that'll make you finally pull the trigger. But you're also looking for red flags that'll make you bounce.
1. First, dump in the raw stuff:
[PUBLICLY AVAILABLE DATA LIKE:
- Questions from G2/Capterra reviews
- Reddit threads about your product category
- Public forum discussions about similar tools
- Blog post comments where people ask questions
- Questions on competitor comparison pages
- Common Google searches about your product type
- Questions people ask in public Slack communities]
2. Now, find the patterns:
- Which questions keep killing deals?
- What are people ACTUALLY worried about?
- Where do they need more proof?
3. Rewrite the whole damn thing:
- Kill any question that doesn't directly help close deals
- Use real human language (if it sounds like marketing, delete it)
- Add specific proof (numbers, stories, screenshots) where it matters
- Write answers that address the REAL fear behind each question
BONUS ROUND: Flag 3 questions that deserve their own landing pages because they're:
- Showing up in lots of searches
- Actually moving deals forward
- Complex enough to need more detail
Sometimes you get so deep in your own stuff you miss the obvious questions that are probably costing you deals.
Take juicy questions you find and look at the "People Also Ask" boxes when you Google them. That's literally Google telling you what content to create next.
Side note - pay special attention to questions that show up in multiple places. If people are asking the same thing on Reddit, G2, AND your demo calls? That's not just a FAQ entry - that's probably a whole landing page waiting to happen.
~ BL
P.S. Want to talk through how you're prompting ChatGPT / Claude? I do paid 1-hour sessions where we can answer any questions about AI for copywriting, VOC data, prompting methodology and examples across email, web copy, social & blogging. We'll work through your specific challenges and I'll show you what's actually working for me.
Book time here:
https://meetings.hubspot.com/brooks-lockett/ai-copywriting-call-with-brooks