The "content multiplier" prompt that turns wins into more wins
Most people waste their wins. They get a hit, celebrate, then move on to the next thing.
(Or worse they try to clone it without understanding what made it work)
But what if one piece of content could spawn an entire quarter's worth of pipeline-filling ideas?
THE CONTENT MULTIPLIER
For turning one banger into an entire campaign
PASTE IN YOUR CONTEXT INTO THE RED SECTIONS
The winner
[Paste your highest-performing piece here]Performance data
[Drop the numbers that prove this crushed it]Audience response
[Paste comments, social shares, email replies - any proof people actually cared]Sales feedback
[How did this impact pipeline? What did sales say about it?]Competitive landscape
[What's everyone else missing that this piece nailed?]Distribution channels
[Where did this actually get traction? Be specific]→ Role setting for the AI
You're our content strategy savant who's obsessed with finding hidden opportunities in high-performing pieces. I need you to help me turn our biggest content win into a whole universe of valuable stuff.
→ Instructions for the AI
Time to build a whole damn strategy around this win:
1. SPOT THE MONEY ANGLES
- Which specific insights got people fired up
- What questions did this spark
- Where did people want to go deeper
- Which parts got shared/quoted most
2. MAP THE EXPANSION OPPORTUNITIES
- Drill-down topics that need their own piece
- Lateral moves into related territory
- Upstream/downstream implications
- Cross-format possibilities (video, audio, etc.)
3. BUILD THE CAMPAIGN ARCHITECTURE
- Core piece positioning
- Supporting content hierarchy
- Distribution strategy by channel
- Engagement points for sales
Remember: We're not just repurposing content - we're building an entire strategic narrative around a proven winner. Think "universe," not "sequence."
Run this on your biggest win.
-Brooks
P.S. Want to talk through how you're prompting ChatGPT / Claude? I do paid 1-hour sessions where we can answer any questions about AI for copywriting, VOC data, prompting methodology and examples across email, web copy, social & blogging. We'll work through your specific challenges and I'll show you what's actually working for me.
Book time here:
https://meetings.hubspot.com/brooks-lockett/ai-copywriting-call-with-brooks