The part of AI that will always need humans
“The best AI in the world is useless without the right data to train it on”
- Demis Hassabis, DeepMind CEO
Yes, AI models are getting better. GPT5 will be more capable than GPT4. Claude will keep improving.
This isn't fearmongering - it's just reality. But what nobody's talking about is how (no matter how advanced) these models are all bottlenecked by data.
And that's exactly where we have an edge.
As a conversion copywriter, I know where to find the best part of the steak:
- Customer reviews that reveal hidden pain points
- Sales call transcripts that capture real objections
- CRM data that shows actual buying patterns
- Support tickets that expose product gaps
- Email replies that reveal what people actually care about
Take this newsletter for example. By writing daily, I get constant feedback from copywriters and marketers about what confuses them about AI, what they're actually trying to accomplish, where they're getting stuck, what they wish someone would explain, what actually matters in their day-to-day work, on an on and on.
This is market intel you won't find in AI's generic training data.
It's specific to our niche, current and raw.
And that's the thing about being a specialist because you know where the valuable data lives + how to get access to it + what actually matters in the pile + how to turn it into insights.
So while everyone else is worried about AGI, I'm focused on becoming the best damn data curator in my niche.
Because whoever feeds the AI the best data wins. And that's a human skill that's not going anywhere.
Brooks
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