Video is the last frontier AI can't easily copy (yet)
A huge part of being good at AI is acknowledging that others will use AI to copy you. The smart move is to fortify your efforts and build a moat around your work.
That's exactly what we're doing at Supio with our approach to content.
Video simply cannot be copied. Not effectively, not at scale. It stands as the last major content format that AI struggles to replicate, making it incredibly valuable in today's market.
If you do something that works, people will definitely copy and try to emulate it. With ChatGPT and Claude, anyone can screenshot or copy/paste your content and say "give me a version of this with this twist" - then everything gets commoditized overnight.
All I'll say without giving too much special sauce away is that we're investing heavily in video because it's not easily copyable.
And idgaf what you say about deepfakes or AI video being good or whatever - for the moment and foreseeable future, this is defensible.
Descript is transforming what's possible here. I can take these high-value video assets and turn them into an entire content ecosystem. One substantial video becomes dozens of tailored pieces across all our channels.
The key is editorial judgment. You need to know exactly what questions to ask in interviews, how to set up your video shoots properly, and where to invest resources. Then AI tools help slice and dice in endless ways. The right process built around these assets creates massive leverage.
I'm not sharing all the specifics yet, but this approach forms our new foundation. When competitors can instantly replicate your written content with AI tools, video provides something genuinely distinctive.
The combination is powerful: authentic human presence captured on video + AI assistance with distribution and repurposing. It creates a competitive moat that widens every week.
Brooks
P.S. If you're still focusing entirely on text-based content, you're creating assets that anyone with Claude or ChatGPT can duplicate in seconds.
P.P.S. Enjoy reading these emails? Forward to another marketer or copywriter or founder who thinks about AI. The best AI Copywriting Pro subscribers come in through word of mouth organically.