What Breakthrough Advertising predicted about AI (it's happening now)

The real power of AI only shows up when you have something meaningful to leverage. This is exactly why massive companies have so much to gain right now.

I've been working closely with more AI startups lately, and I'm noticing a fascinating pattern in where product-market fit is emerging.

Every vertical is drowning in documentation and information coming from all angles. Entire categories are being reinvented because there's finally a way to make sense of all this data.

This creates a massive opportunity for marketers and startups. We're seeing new companies emerge that build AI capabilities directly into their core product - not as a buzzword feature, but as a fundamental way to manage, understand, and slice through mountains of documentation and data.

What makes this work? These products are getting the AI fundamentals right (the ones we talk about in these daily emails). They link back to source documentation. They create environments where AI helps your process instead of trying to replace your expertise. For people willing to lean into these tools, we're truly in an age of "get more done."

The AI isn't trying to be magical - it's being practical. It's the compiler, the organizer, the scanner. Many of these products can link directly back to specific points in source documentation. This is solving the hallucination problem in a practical way: when marketers or copywriters need answers, they can trace them back to the source. This pattern is playing out across huge categories - legal, accounting, you name it.

I'll be honest - this space is moving incredibly fast, and I'm doing my best to keep up. But here's one solid recommendation for AI Copywriting Pro subscribers: Keep your eyes open for opportunities to work with AI startups. Some of them are finding real product-market fit in exactly the way I've described.

This reminds me of Eugene Schwartz's Breakthrough Advertising - specifically the chapter on market sophistication levels. What we're seeing in software with AI mirrors this exactly. AI is becoming the new "mechanism" for products to do new things. As marketers, we need to understand this shift. It's just like what happened with cloud computing. Just like what happened with SaaS.

This is why it's such an exciting time to be in this space, no matter your role. We're watching entire categories transform in real time.

Exciting times indeed!

P.S. Enjoy reading these emails? Forward to another marketer or copywriter or founder who thinks about AI. The best AI Copywriting Pro subscribers come in through word of mouth organically.