"Brooks, Claude is so superior in every way"
I've been hearing this sentiment more frequently as I continue writing about Claude.
After a lot of reflection, I finally understand why:
Interpretability
Claude excels at comprehending input at a deeper level. It grasps intent better than any other AI I've used. Whether analyzing data, responding to complex prompts, or following multi-step instructions, it consistently understands what I'm trying to achieve. This sets it apart.
I'm not claiming it's the best for everyone – if another model works for you, stick with it. But despite the constant stream of new releases (DeepSeek, OpenAI's latest reasoning models, etc.), I consistently return to Claude.
Here's why:
Clarity
Claude communicates with structure and precision, making collaboration effortless.
Context retention
It maintains conversation details better than any other AI I've tested – crucial for in-depth work.
Anthropic's deliberate approach to development
After studying interviews with the Anthropic team, their development philosophy resonates with me. They're proceeding methodically, unlike competitors like OpenAI who are juggling numerous initiatives simultaneously. While this makes sense given market demands, their models don't excel in any single area.
Best for writing, thinking, and research
For professionals in writing, editing, and research like myself, Claude is unmatched. While I can't speak to its coding capabilities, it's superior for language-based work.
Stability and long-term potential
With billions in funding and strong innovation, Anthropic is well-positioned. Even as the AI landscape fragments, I'm confident investing time in Claude rather than chasing every new model.
The AI market itself has been fascinating to work in. Its dynamism has led to increasing collaborations with AI companies (details forthcoming). My earlier prediction about AI becoming the next major copywriting niche is proving accurate.
I'm considering dedicating newsletter space to Claude-specific tips. Would this interest you?
Please reply with your Claude experiences, successes, and topics you'd like covered in future emails.
P.S. Enjoy reading these emails? Forward to another marketer or copywriter or founder who thinks about AI. The best AI Copywriting Pro subscribers come in through word of mouth organically.
I've never really dug into Claude but tested it a while back and was impressed. Please continue to share Claude-focused emails. Just inhibited by the price that's all, but would like to get past this with the right motivation.