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Would your marketing make YOU buy?
TL;DR: Audit your own buying behavior, solve expensive problems, and remember that AI will never out-human humans.
16 hrs ago
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Brooks Lockett
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Would your marketing make YOU buy?
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How to "superalign" your GTM strategy with sales, product, CS
TL;DR: As the CMO you need non-negotiable alignment between all departments to scale well.
Apr 19
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Brooks Lockett
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How to "superalign" your GTM strategy with sales, product, CS
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How to market to developers with finely-tuned BS radars
TL;DR: get people in the door with a few features, align yourself with the right development trends, and don’t ask stupid questions.
Apr 15
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Brooks Lockett
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How to market to developers with finely-tuned BS radars
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CMOs & leaders, are you telling the wrong story?
TL;DR: Avoid overly-zoomed-in-thinking, and get really good at telling people their baby’s ugly.
Apr 8
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Brooks Lockett
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Steve LaChance
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CMOs & leaders, are you telling the wrong story?
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Inbound underperforming? Go nearbound
A conversation with Eric Sangerma, Head of Growth at Simplesat. TL;DR: partnerships are the unlock you're looking for + how to create better messaging…
Apr 3
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Brooks Lockett
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Inbound underperforming? Go nearbound
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March 2024
The way forward = pure agility
An interview with Rohan Kulkarni - former CMO & Founder of The Wordsmith AI. TL;DR: Write for skimmers, have a moat & AI startups will die if they don't…
Mar 29
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Brooks Lockett
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The way forward = pure agility
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Do fewer things exceptionally well
An interview with Ian Adams, VP Demand Gen @ Vendasta. TL;DR: Narrowing your focus & living inside your audience's context = more $$$ long-term
Mar 27
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Brooks Lockett
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Do fewer things exceptionally well
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Messaging & community-building go hand-in-hand – Hanna Larsson, Founder @ Huntrs
TL;DR: Focus on building an ecosystem and your messaging will always be on-point
Mar 25
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Brooks Lockett
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Messaging & community-building go hand-in-hand – Hanna Larsson, Founder @ Huntrs
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How to find the best angles with Linda Kerr, Director of Marketing at ActZero
"Ask the right questions, find the best angles, do marketing that works"
Mar 18
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Brooks Lockett
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How to find the best angles with Linda Kerr, Director of Marketing at ActZero
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How marketing leaders can get rid of ivory-tower-syndrome & do work that matters with Ken Demma
“You don’t get texture without digging in. And you need that texture to do your best work.”
Mar 17
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Brooks Lockett
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How marketing leaders can get rid of ivory-tower-syndrome & do work that matters with Ken Demma
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