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How to build a custom GPT / Claude for your company
Every industry has those massive Slack communities, Discord servers, or forums where hundreds of your ICPs hang out daily.
May 30
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Brooks Lockett
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How to build a custom GPT / Claude for your company
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Big update
Hey everyone,
May 5
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Brooks Lockett
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Big update
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April 2025
Buffett's "moat" strategy applied to AI-era marketing
Warren Buffett famously looks for businesses with wide economic moats - competitive advantages that protect from rivals.
Apr 8
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Brooks Lockett
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Buffett's "moat" strategy applied to AI-era marketing
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AI-generated "UGC" is already dead (before it even started)
The latest bullshit marketing hack just dropped: AI-generated "user-generated content."
Apr 7
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Brooks Lockett
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AI-generated "UGC" is already dead (before it even started)
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2015: HubSpot hub & spoke → 2025: Video everywhere
Remember pillar content strategy circa 2015?
Apr 6
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Brooks Lockett
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2015: HubSpot hub & spoke → 2025: Video everywhere
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"An ounce of prevention is worth a pound of cure"
Benjamin Franklin wasn't thinking about AI when he said "an ounce of prevention is worth a pound of cure," but he might as well have been.
Apr 5
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Brooks Lockett
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"An ounce of prevention is worth a pound of cure"
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defensibility
Been thinking about this a lot lately.
Apr 4
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Brooks Lockett
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defensibility
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Video is the last frontier AI can't easily copy (yet)
A huge part of being good at AI is acknowledging that others will use AI to copy you.
Apr 3
•
Brooks Lockett
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Video is the last frontier AI can't easily copy (yet)
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Perfectionism is a weed you gotta pull
You can get things as good as they can be, but it's a marketing muscle to be able to ship incomplete things and keep iterating on them over weeks…
Apr 2
•
Brooks Lockett
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Perfectionism is a weed you gotta pull
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You must talk to sales or AI will steal your stuff
Your sales team knows exactly what's getting ripped off.
Apr 1
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Brooks Lockett
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You must talk to sales or AI will steal your stuff
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March 2025
Learnings from my new role so far
Been a few weeks at Supio now and we've been busy.
Mar 31
•
Brooks Lockett
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Learnings from my new role so far
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The part of AI that will always need humans
“The best AI in the world is useless without the right data to train it on”
Mar 30
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Brooks Lockett
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The part of AI that will always need humans
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